Prof. Dr. Seemi Naghmana
Previously known as the Department
of Journalism, the Department of Mass Communication, was established
in 1955 with a diploma course for working journalists. The objective
was to produce qualified journalists and media professionals and
to cater to the growing needs of the national press and the mass
communication industry. In 1962, the diploma program was replaced by
a regular two year M.A. Program. This was done in the light of recommendations
of the Pakistan Press Communication with the aim to expand and modernize
media education in the country.
The students have to opt for a medium
in which they can express themselves conveniently. The teachers of
the department have a professional background with experience in
every sector of the media, namely, print, radio, television, advertising
and public relations. Since the system in the country is multi lingual,
separate classes are held in English and Urdu languages as mediums
The department has upgraded to the level
of a full fledged institute, known as Dr. Feroze Ahmed Institute
of Mass Communication.
Teaching & Assessment
A part from class lectures, students
are required to do tutorials and assignments. It is also mandatory
for each student to complete 180 hours of internships at media institutes.
A certificate on satisfactory completion of internship enables students
to apply for a marks sheet and a degree.